TRTroy
Chief of staff. Holds every key, routes every job, decides who may do what.
It works while you are not there
Stop watching your AI work.
Every AI tool you have tried assumes you are sitting in front of it. The real cost of the AI era was never the model — it is that supervising agents became a full-time job.
This one plans, builds, reviews its own work against your brief — and then calls or texts you when it needs a decision, or when something in a report is worth knowing. You approve from your phone. It deploys. You were never at the desk.
Every department running
No agent holds a key
Nothing ships without you
Marketing · 8
Support · 5
Development · 5
Studios · 5
Intelligence · 3
Bureau · 5
The gap
They all do half the job.
They all do half the job.
The half they leave is your afternoon.
None of this is a criticism of the tools — each is good at what it does. It is a criticism of the shape they all share: every one of them assumes you are in the chair.
Marketing AI
Sintra · AdCreative
Generates the assets
You assemble, approve and publish — at the computer
Builder AI
Lovable · Cursor
Writes the code
You watch the editor, accept the diffs, run the deploy
Memory AI
Mem0 and the rest
Remembers you
And nothing else. Recall with no authority is a better notepad
SendTroy
The whole loop
Plans, builds, reviews, publishes
It calls you. You approve from your phone and it carries on
What actually happens
- You text itFrom WhatsApp, Telegram, Signal, Slack — or you ring it
- It worksPlans it, builds it, renders it, tests it. On its own machine
- It checks itselfA reviewer on a different company's models, because a model judging its own work judges from inside the context that produced it
- It stopsApproval refuses
agent,troy,systemandautoby name. The stop is structural, not a setting - It finds youCalls or texts, with the thing to look at. You say yes from wherever you are
- It shipsAnd messages you again when a report says something you would want to know
You were never at the desk. That is the whole product — not an AI that writes faster, an AI workforce that does not need supervising.
Three products
One company.
One company.
Three things you can own.
A box that runs your agents, a desk that answers your customers, and — later — a companion that lives at home and belongs to your child. Different buyers, different days, one platform underneath.
Available now
BoxClaw
Your own box — an LLM gateway across ~15 providers, a white-label chat studio, Postgres, storage, auth and automatic TLS. We host it for you, you host it yourself, or you run it on a machine in your house.
- We host your AI — a dedicated box, run for you
- Your own cloud VPS — your account, your keys, we set it up
- A box at home — mini PC or your own hardware
The desk
AI customer support that answers as your business — chat, tickets, and a real phone line. It looks up a real customer in your own system, or hands the call to a person.
- Ships inside every app the platform builds
- A default-deny gate into your API — named routes only
- Nothing published, refunded or promised without a signature
The companion
A local-first AI friend for a child. It lives on the box at home and is reachable from their phone — the data never leaves the house, and the parent holds the key.
- Enforcement removes capabilities. It never reads conversations
- Bedtime is set at the box, so leaving the house does not lift it
- At 18 it becomes theirs — memories and all
What's in the box
Six tools is six things to watch.
Six tools is six things to watch.
This is one, and it reports to you.
A writing tool. A support widget. A code assistant. Six subscriptions, six logins, six tabs open — and six things each waiting on you to do the last step. That is not leverage. That is a second job. SendTroy ships as one building where the work is handed on rather than handed back — a brief becomes a cut, a cut becomes an approval, an approval becomes a post, and a caller becomes a ticket somebody can answer.
- Marketing & advertisingGoal to published post
- Support & call centrePhone, chat and tickets
- DevelopmentWrites, reviews, deploys
- StudiosWhite-label chat per client
- Intelligence — the DeskResearch and the answer library
- The BureauDocuments, facts and files
The roster
Every one of them has a job it cannot do.
The agents are the replaceable part — the artifacts they hand each other are not. That is why the thing that draws may never fetch, the thing that fetches may never draw, and the thing that builds is never the thing that judges. Pick a department and meet its people.
Marketing & advertising
A goal goes in. Timed briefs, written scenes, rendered video with licensed music, a verdict against your brief, and a post on the channel come out — in that order, every time.
STStrategist
Turns a goal into a campaign — units, scripts, targets and timing.
PRProducer
Builds exactly what it is handed. Writes the scenes, renders the actual video.
RVReviewer
Looks at the finished cut and either approves it or says what is wrong with it.
LBLibrarian
Keeps your shelf stocked with footage that fits you. Acts on a company, not a request.
GAGallery
The record of what was approved, what shipped, and who signed it off.
SCScheduler
Owns your channels and everything that publishes to them.
ADAdvertising
Owns paid placement and the budget behind it.
- Real video — Playwright frame capture into FFmpeg, not a slideshow
- Every music licence on record before a track is used
- Stock footage checked frame by frame against what your brief forbade
- Only work you approved can be scheduled or posted
Customer support & the call centre
Answers the phone and the chat window as your business, in your voice, around the clock. Nothing about this platform is visible to the caller.
SMSupport Manager
Owns the rulebook and decides where every contact goes. Never speaks to a customer.
VAVoice Agent
Picks up the phone. Real conversation, not a phone tree.
CAChat Agent
The same job on your website popup and on WhatsApp.
TWTriage Worker
Sorts every incoming ticket and deliberately answers nothing.
KCKnowledge Curator
Keeps the answer library current and logs every question nobody could answer.
- A ticket is opened on every contact, before anything else happens
- Transfers to a human in sixty seconds, unconditionally, on request
- The disclosures are spoken by the transport before a model is invoked
- Doors into your systems are named one at a time — an unnamed one is invisible
Development
You ask for a change in a sentence. You never open a file. Code is the one department with a judge that cannot be talked round — a test suite passes or it does not.
SOScout
Searches the codebase and reports where things are. Many of them, in parallel.
COCoder
Ticket in, patch out. It never applies one.
CRCritic
Reads the patch and says what is wrong with it — on a different model to the Coder.
GTGate
Runs the suite in a sandbox. Not a model. A verdict.
INInspector
Looks at the running app and says whether it does what you actually asked for.
- The thing that writes the patch is never the thing that judges it
- Nothing reaches a live app without the suite passing
- Four copies of every project, and a preview you can click before it is real
Studios
Describe the assistant you want to sell. You get a running, branded, embeddable, billing agent — hosted and monitored — without writing code or touching infrastructure.
ARArchitect
Your intent becomes a blueprint — model tier, tools, guardrails, knowledge sources.
ASAssembler
Blueprint to running agent. Provisions it, wires the model, loads the knowledge, tests the first turn.
SYStylist
Applies your branding — studio page, widget skin, colours, logo, custom domain.
MEMerchant
Wires payments, sets pricing, manages subscriptions and chases the failed cards.
WAWatcher
Watches every live agent — latency, errors, usage, cost — and tells you before a customer does.
- Your customers meet your product — the platform is invisible
- Every studio isolated: its own container, its own knowledge, its own keys
- Embed it, host it on your own domain, or both
Intelligence — the Desk
Finds out what is true about your market and puts it on a shelf, dated and sourced, for every other department to read. It never draws, never writes copy and never publishes.
SKScout
Goes and looks. Fetches from registered sources only, quotes verbatim, judges nothing.
EDEditor
Decides what becomes a fact. Corroborates it, dates it, and refuses a single unsupported sighting.
AVArchivist
Keeps the shelf. Ages every fact, expires it, and answers "is what you are relying on still true?"
- A newsroom's rules: a source, a date, corroboration, and a hard line between confirmed and reported
- The only department that reads text written by strangers — and the only one hardened for it
- A claim about a competitor passes a gate before it can reach a paid placement
The Bureau
Makes the things a business puts on paper — diagrams, reports, board packs — with every mark on them traceable to a line in a source.
RGRegistrar
Gets the figures from the systems that hold them. Quotes the number and the place. Draws nothing.
DRDraughtsman
Facts to diagram. Picks the type, fills it, renders it — and may never look anything up.
SBScribe
Facts to prose, in your company's voice. May never type a figure.
FCFact-checker
Traces every node, every edge and every figure to the line it came from, or refuses. Blocking.
CPCompositor
Document to files — PDF, Word, PowerPoint, spreadsheet. Not a model.
- A figure is fetched, never written — one that cannot be traced is a hole, not a guess
- The fact-check runs before anyone asks whether it looks good
- Four file formats struck from one checked document — identical by construction
How work moves
Everyone ships the draft.
Everyone ships the draft.
A draft is a thing that needs you.
AI tools feel like toys because they stop one step early — a draft, a suggestion, a summary — and every one of those is homework handed back. The actual job is the step after, that step is where the risk lives, and it is the reason you are still at the desk. Here is the whole of it, end to end, with the thing each agent hands the next.
01
You say what you wanta sentence
"Three shorts for the launch, aimed at solo founders, out by Friday." Troy reads it against your dossier — what your company is, who it sells to, what it may never claim — and routes it. He holds every credential on the floor; no agent below him holds one.
hands over a routed job02
The Strategist writes the briefnot a prompt
Units, scripts, timed beats, channel, target. Completeness is checked and an incomplete brief is rejected rather than guessed at — because a guess here becomes a video nobody asked for, forty render-minutes later.
hands over br_ · the Brief03
The Producer builds itreally builds it
Writes the scenes and validates them in a real browser. Pulls music where the licence is on record and footage checked frame by frame against what your brief forbade. Captures the frames and encodes the file. An actual MP4, not a storyboard.
hands over cd_ · the Candidate04
The Reviewer judges itagainst your brief
A different agent, on different eyes, looking at the actual pixels — not at the prompt that made them. It approves, or it names what failed, and the Producer rebuilds on that verdict rather than on a fresh guess.
hands over vd_ · the Verdict05
You approveand only you
One screen, one tap. There is no "approve all" button and it is missing on purpose. Auto mode will plan, build, review and revise all night — and it stops here, every time, without exception.
hands over your signature06
The Scheduler publishesthe last step
To the channel, on the schedule, as your business. Only work carrying your approval can reach this step; anything else is refused in code, not in policy.
hands over a live post07
The Gallery keeps the receiptpermanently
What shipped, which version, which verdict, who signed it off and when. One record of what your company published, so there is never a second answer to that question.
hands over the record
Authority
You can walk away because the worst step is impossible.
This is the section that earns the rest of the page. Walking away from agents is only sane if the dangerous things are unreachable rather than discouraged — and the reason nobody else ships the final action is that it can go wrong in public. Our answer isn't "we trust the model." It's that the dangerous actions aren't discouraged — they don't have a key.
Look something up
Free. Reads your data, changes nothing, needs nobody.
Act, reversibly
Allowed alone — and always attached to a ticket. An action with nothing to attach to is refused.
Spend money
Stops and waits for a person to tap approve. There is no "approve all", on purpose.
Anyone's job, safety or legal standing
Not gated — unreachable. The agent holds no credential that would let it, so there is no instruction that talks it into one.
Kinds of work it finishes
Rungs of authority, checked in code
Content formats they can build
Provider keys held by any agent
What you sign into
One conversation.
One conversation.
And it reaches you wherever you are.
You do not learn six tools. You talk to your chief of staff — on WhatsApp, Telegram, Signal, Slack, or by picking up the phone — and approve what comes back. The screen below is where you look when you want to, not where you have to sit.
Three shorts for the launch. Solo founders. Out by Friday.
Troy
Routed. The Strategist has the goal and is writing three briefs against your dossier — I've held back the fourth, your brand kernel forbids the claim it needs.
Strategist · briefs3 of 3
Producer · rendering unit 200:41
Librarian · stocking the shelf18 clips
Troy
The Reviewer rejected cut 2 — the end card ran 0.4s under your minimum. Rebuilt. Two are waiting on you; nothing publishes until you tap approve.
The floor
STStrategist
PRProducer
RVReviewer
LBLibrarian
VAVoice Agent
TWTriage
COCoder
GTGate
EDEditor
FCFact-checker
Stop watching tools work.
Go and do something else.
Built for the person who is the marketing department, the support line and the dev team at the same time — and whose bottleneck was never ideas, and is not typing speed. It is that all of it still needs watching.